Treemo Labs (http://treemolabs.com) has helped CBS become the first broadcast network to launch a native iPhone application. Check out the official press release below for more information.
View more coverage on:
- TUAW - http://www.tuaw.com/2008/09/15/citizen-journalists-cbs-eyemobile/
- TechCrunch - http://www.techcrunch.com/2008/09/22/cbs-launches-eyemobile-for-iphone-to-target-citizen-journalists/
- Mashable - http://mashable.com/2008/09/22/eyemobile-for-iphone/
CBS MOBILE RELEASES “EYEMOBILE” CITIZEN JOURNALISM APPLICATION FOR iPHONE
CBS First Broadcast Network to Release Application the Enables Users to Report News On-The-Go
NEW YORK, Sept. 22 — CBS Mobile today announced it has released its EyeMobile iPhone application making CBS the first broadcast network to launch an application enabling users to become personal broadcasters as they upload, view and comment on photos and videos. The EyeMobile application, built by Treemo Labs, is now available, free of charge, at the iTunes App Store (Get the EyeMobile App).
The EyeMobile application offers the full functionality of CBSEyeMobile.com which launched earlier this year. Using the iPhone camera, users can capture and upload photos to the CBS EyeMobile site where they can view and rate reports and interact with other EyeMobile on-the-go journalists. After submitting information, EyeMobile application users can update their report, track the report’s number of views, and engage in discussions with members of the EyeMobile community.
“We are very excited to be able to bring a cutting edge application to iPhone and iPod Touch users,” said Jeff Sellinger, Executive Vice President and General Manager, CBS Mobile. “Soon we will be able to broadcast anything live from the street, essentially becoming walking televisions. This application enables any iPhone user to report news from their hometown or wherever they are. It also allows users to engage in non-filtered reporting from real people. The EyeMobile application is the best of both worlds.”
The EyeMobile application was developed for CBS Mobile by Seattle based Treemo Labs (TreemoLabs). Dedicated to providing real-time social media solutions, Treemo Labs created EyeMobile as an application that equally encompassed personal broadcasting and social media. The EyeMobile application enables users to report and read news in addition to engaging with other EyeMobile application users.
“The CBS EyeMobile application for iPhone and iPod Touch sets a new standard for social media, citizen journalism and the iPhone,” said Brent Brookler, CEO, Treemo Labs. “We are happy to have a partner like CBS Mobile pushing the envelope on technology while keeping the consumer experience front and center.”
The EyeMobile iPhone Application is now available, free of charge, in the iTunes App Store. EyeMobile is the first application from a broadcast network offering users the ability to become personal broadcasters by uploading, viewing and commenting on photos and videos live, from anywhere.
About CBS Mobile
CBS Mobile, a division of CBS Interactive Inc., is charged with building CBS Corporation’s wireless business across entertainment, sports and news for CBS, The CW, and CBS Paramount Television. As part of this mission, CBS Mobile offers consumers some of the most innovative and best-of wireless content available today, ranging from the nation’s first mobile video alerts for CBS Mobile News, CBS Sports Mobile and entertainment properties, to some of the nation’s largest mobile Web sites, made-for-mobile video on all major carriers, a 24/7 mobile television network, and partnerships with the world’s more leading edge mobile technology and ad targeting companies. CBS Corporation (NYSE: CBS.A and CBS) is the parent company of CBS Interactive, Inc.
About CBS Interactive
CBS Interactive, a division of CBS Corporation (NYSE: CBS.A and CBS), is the premier online content network for information and entertainment. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, and Last.fm span popular categories like technology, entertainment, sports, news, and business. With more than 150 million people visiting its properties each month, CBS Interactive is a top 10 web property globally.