Entries Tagged 'iPhone' ↓

Treemo Labs (http://treemolabs.com) has helped CBS become the first broadcast network to launch a native iPhone application. Check out the official press release below for more information.

View more coverage on:

• TUAW - http://www.tuaw.com/2008/09/15/citizen-journalists-cbs-eyemobile/
• TechCrunch - http://www.techcrunch.com/2008/09/22/cbs-launches-eyemobile-for-iphone-to-target-citizen-journalists/
• Mashable - http://mashable.com/2008/09/22/eyemobile-for-iphone/

CBS MOBILE RELEASES “EYEMOBILE” CITIZEN JOURNALISM APPLICATION FOR iPHONE

CBS First Broadcast Network to Release Application the Enables Users to Report News On-The-Go

NEW YORK, Sept. 22 — CBS Mobile today announced it has released its EyeMobile iPhone application making CBS the first broadcast network to launch an application enabling users to become personal broadcasters as they upload, view and comment on photos and videos. The EyeMobile application, built by Treemo Labs, is now available, free of charge, at the iTunes App Store (Get the EyeMobile App).

The EyeMobile application offers the full functionality of CBSEyeMobile.com which launched earlier this year. Using the iPhone camera, users can capture and upload photos to the CBS EyeMobile site where they can view and rate reports and interact with other EyeMobile on-the-go journalists. After submitting information, EyeMobile application users can update their report, track the report’s number of views, and engage in discussions with members of the EyeMobile community.

“We are very excited to be able to bring a cutting edge application to iPhone and iPod Touch users,” said Jeff Sellinger, Executive Vice President and General Manager, CBS Mobile. “Soon we will be able to broadcast anything live from the street, essentially becoming walking televisions. This application enables any iPhone user to report news from their hometown or wherever they are. It also allows users to engage in non-filtered reporting from real people. The EyeMobile application is the best of both worlds.”

The EyeMobile application was developed for CBS Mobile by Seattle based Treemo Labs (TreemoLabs). Dedicated to providing real-time social media solutions, Treemo Labs created EyeMobile as an application that equally encompassed personal broadcasting and social media. The EyeMobile application enables users to report and read news in addition to engaging with other EyeMobile application users.

“The CBS EyeMobile application for iPhone and iPod Touch sets a new standard for social media, citizen journalism and the iPhone,” said Brent Brookler, CEO, Treemo Labs. “We are happy to have a partner like CBS Mobile pushing the envelope on technology while keeping the consumer experience front and center.”

The EyeMobile iPhone Application is now available, free of charge, in the iTunes App Store. EyeMobile is the first application from a broadcast network offering users the ability to become personal broadcasters by uploading, viewing and commenting on photos and videos live, from anywhere.

About CBS Mobile
CBS Mobile, a division of CBS Interactive Inc., is charged with building CBS Corporation’s wireless business across entertainment, sports and news for CBS, The CW, and CBS Paramount Television. As part of this mission, CBS Mobile offers consumers some of the most innovative and best-of wireless content available today, ranging from the nation’s first mobile video alerts for CBS Mobile News, CBS Sports Mobile and entertainment properties, to some of the nation’s largest mobile Web sites, made-for-mobile video on all major carriers, a 24/7 mobile television network, and partnerships with the world’s more leading edge mobile technology and ad targeting companies. CBS Corporation (NYSE: CBS.A and CBS) is the parent company of CBS Interactive, Inc.

About CBS Interactive
CBS Interactive, a division of CBS Corporation (NYSE: CBS.A and CBS), is the premier online content network for information and entertainment. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, and Last.fm span popular categories like technology, entertainment, sports, news, and business. With more than 150 million people visiting its properties each month, CBS Interactive is a top 10 web property globally.

UPDATE: The Treemo iPhone web application was chosen as an Apple “Staff Pick”!
View the Apple Staff Pick in the Web Apps Directory.

I have finally gotten my chance to dedicate time and energy into making an iPhone optimized web application for Treemo.com. It started as a quick project in which I was just going to utilize iUI by Joe Hewitt, but after starting implementation with iUI, I realized we needed more. iUI is a great quick start library to get something off the ground but I wanted to make more than the average cliche iPhone interface.

So was born this interface. Since Treemo is a social media site, the design is all about the media while still giving room to interact with the media. On the content item page, I display the image as large as possible (utilizing the entire screen when the image is the same aspect ratio) while still giving you all the controls you need to comment on the item, view the user’s profile, stats about item, etc.

The entire application behaves as expected when you rotate the phone, a grid that is four images wide in portrait mode will fluidly become six images across in landscape mode. A landscape image on the content item page will fill the screen when you flip the phone from portrait to landscape. The login form will re-arrange the form elements to better fit depending on your orientation. It all just works.

Another interesting element I developed for the Treemo iPhone optimized web app was a lightbox interface to display content and forms above the current page you are on without leaving the page. When browsing a grid of images, you can click on one and it will show you a larger version of the image and some details about it, allowing you to then choose if you want to go to the content item page to see it bigger, comment on it, mark it as a favorite, etc.

This was a huge project and I consider the outcome a success. I couldn’t have finished this release without the support from our awesome designer Brent Gariano to add some artsy fartsy touches. With an initial release, there’s always bound to be some bugs so if you find any, let me know. I have a huge list of new features and enhancements I want to implement in the next iteration. Seeing how there will be a next iteration, get in touch if you use this awesome iPhone web app. I’ll try and hook you up with some swag if you donate ideas that help this become the next big thing.

To view the awesome new iPhone web application, hit up Treemo.com from your iPhone or iPod touch. Don’t forget to add it as a web clip to your home screen for easy and quick access.